Thanks for taking the time to sit with us. Imagine one of our readers is discovering your company for the first time. What do you do, who is it for, what problem are you solving, and what inspired you to build it?

Hi, my name is Sarah Magana, owner of Last Light Collective, where I support founders of businesses and agencies in their pursuit of growth. Marketing is an art and a science, and founders are already wearing too many hats to also manage the various channels and strategies needed to get them new customers. That's where I come in. With 13 years of experience in digital marketing, I help founders create and maintain a marketing strategy that will grow their customer base. I coordinate with different media buyers, creatives and agencies to get my clients' businesses the visibility they need to grow. Whether that's on Meta Ads, Google Ads, CTV, Social Media or other channels - I take the marketing off my clients' plates. In addition to marketing strategy operating as a Fractional CMO, I also support marketing agencies in their desire to reduce churn and grow their client base. It doesn't matter how many new clients you're bringing in, if you can't retain the ones you already have. After working at marketing agencies for the last 9 years, I know how to spot why clients are falling through the cracks and devise processes to retain them. I started Last Light Collective after working in marketing agencies for the last 9 years. I really enjoy working directly with business owners, and wanted to get more hands on with supporting them in their goals to grow.

What were creators, brands, agencies, or customers telling you they needed that ultimately shaped the company you're building today?

As the creator economy grows, marketing opportunities have grown too. Founders are usually a couple steps behind the latest in where their audience is showing up, and overwhelmed by the choices when it comes to how they should allocate their budget for growth. That's why I decided to start my company and work more closely with founders to help them navigate the ever evolving world of marketing.